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About Redhill Group

Case Studies

Product Positioning

Medical Technology Supplier
A nationally recognized medical technology supplier that had experienced tremendous market success with its first product was ready to launch a similar concept. Although this was a big improvement over previous options, there were a series of unknowns including whether the additional cost would be justified, and whether territorial issues would make it difficult to transfer this type of testing from central labs to ER’s and coronary care units.  Redhill Group helped assess feasibility of the concept through a series of interviews.   Read more here.

National Consumer Truck Rental Company : Customer Service Audit Study
Redhill Group created a quality assurance audit program that helped a national consumer truck rental company improve the service quality its reservations department provides to potential customers.  Read more here.

National Home Goods Supplier : Intercept Study
A leading National Home Goods Supplier conducted a study to assess how mat purchases are impacted from one geographic region to another.  Redhill Group designed an intercept study to assess selection criteria as it related to regional climates to achieve client objectives.  Read more here.