Redhill Group’s proprietary CATI system (Computer Assisted Telephone Interviewing) has been custom-designed to meet the most demanding requirements of sophisticated market research. The flow of questions and responses is completely unconstrained, allowing survey design to follow any pattern desired. Some of the specific capabilities include:
- Automatic rotation or random order rotation of both responses and questions to eliminate response-order bias.
- Online calculations based on a combination of respondent answers and client provided formulas. The result can then be inserted into a pre-determined follow-up question.
- The ability to automatically track call-backs that respondents might request in order to complete the survey at a more convenient time, thereby improving the response rate.