Entertainment Spotlight is a quarterly consumer survey that is conducted with 600 randomly selected households and provides access to critical research question at an affordable cost. Clients use Entertainment Spotlight to monitor:
- Consumer awareness and attitudes
- Brand preferences
- Advertising effectiveness
- Interest, usage, and trial of new products and services
- Competitive positioning
Digital Marketraks is an informed source on what consumers are and are not doing on the digital front. From cell phones to digital cameras to I-Pods, entertainment is not just a home based experience. As consumers take entertainment with them, we provide you with monthly and quarterly profiles that allow you to follow how they are using the latest technology.
High-def Marketracks is the comprehensive source of information for trends in high definition adoption and usage. We track consumer awareness, attitudes and purchase intent on high-definition hardware and software. Monthly and quarterly profiles are available allowing you to track subtle shifts in consumer behavior.
The report provides and in-depth analysis of movement within the high-def market based on data collected from 600 randomly selected US households and covers:
- High-def Ownership
- Length of Ownership
- Purchase intent
- Entertainment Consumption