Medical Technology Supplier
A nationally recognized Medical Technology Supplier’s first product was a tremendous market success. Following its test, the company introduced a similar concept. Although this was a big improvement over previous options, there were a series of unknowns including whether the additional cost would be justified, and whether territorial issues would make it difficult to transfer this type of testing from central labs to ER’s and coronary care units.
To address these issues, Redhill Group interviewed cardiologists, ER physicians, and central lab directors by phone. The results of this study provided the information needed to properly price the product, determine which features to emphasize to each part of the buying team, and identify the name which will most effectively promote the product line’s success.
The product line has since been introduced and has been a tremendous success both in saving lives and providing the client with a rapidly growing revenue stream.