Luxury Watch Manufacturer: National Mystery Shopping Study
Redhill Group provided a leading luxury watch manufacturer with a detailed evaluation of the role of salespersons in influencing the consumer’s purchase decision process.

Redhill Group conducted a mystery shopping study to assist the luxury watch manufacturer with understanding how its watches are sold at the retail level. Redhill Group conducted the study in 10 major cities across the United States.  This distribution represented approximately 10% of the retail outlets where the luxury watches are sold.

Based on research findings, Redhill Group provided the luxury watch manufacturer with a detailed evaluation of the role of salespersons in influencing the consumer’s purchase decision process. The luxury watch manufacturer has used the research recommendations to create a sales staff education program and to reposition its watches relative to the competition.