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National Publication

National Publication 

The Redhill Group conducted a survey of advertisers for a national publication to address several key issues that could influence selection of the publication for advertising purposes. Redhill Group assessed their interest in alternative editorial content options, publishing schedule, and magazine layout.

The interviews were conducted with top executives that control advertising expenditures, and were fielded by Redhill Group’s team of executive interviewers who have the skills and experience necessary to overcome the challenges of reaching and interviewing high level managers. The results of this study are being used to guide the company in fine tuning this publication to maximize advertising revenues.