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Ad Tracking

Businesses providing both services and products are cognizant of the correlation between advertising awareness and consumer behavior, making Ad Tracking research essential to success.  A core competency of Redhill Group for 20 years, Ad Tracking research helps ensure successful delivery of communications campaigns and promotional messages for clients as well as measuring the impact of these campaigns and the resulting consumer awareness levels.

We provide clients with projects ranging from a single studies for new businesses to multiple waves of consumer attitude and awareness studies for international and government organizations.  Redhill Group’s range of services includes advertisement concept test surveys, ad awareness surveys and testing various communications strategies.

The cost savings associated with an effective Ad Tracking study makes this an indispensable element of many businesses’ success.  Obtaining snapshots of consumer awareness and attitudes towards promotional messages spares businesses from spending on ineffective ad campaigns, while simultaneously increasing their visibility and improving communications strategies.

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